After over a year in development, we are delighted to introduce our first printed fabric collection, Woodland Rose.
We often found that florals either felt traditional and decorative, or distinctly feminine. We wanted to create something that bridged this gap – a fabric that could move effortlessly between settings, and could feel smart and masculine in some contexts, or soft and feminine in others, depending on how it is used and the colourways chosen.
To achieve this, we carefully and deliberately balanced the floral motif with an equally weighted stripe, and introduced bold colours to the striped part. This brings strength and structure to the design which helps in balancing the femininity. Likewise, the colour combinations were chosen to feel slightly unexpected, adding interest and a subtle tension that keeps the design from feeling overly decorative and helps to temper the “prettiness” of the floral.
The collection is available in six colourways and is printed in England on a beautiful 100% linen cloth. We have already had great success with using Woodland Rose across a number of projects; for curtaining, headboards and upholstery – and more recently, paper-backed it in the Tobacco & Rust colourway and used it in a men’s study which looked absolutely fantastic!
